What Is A Pillar Post On A Blog?

A Pillar post on your blog is often a longer piece of text that describes a key element of what your blog is about. This can be anywhere up to a few thousand words long and should be useful/definitive enough that others will want to link to it.

The goal is to have a piece of text that will draw people in and make them want to explore your blog more. It should link to your other pillar posts and other sections on your blog/site.

As it is something that is meant to draw people in over an extended period of time a question you should ask yourself is will this article be useful to people in 6 months or a years time? If the answer is no then perhaps you should not expend the effort of creating a longer post and instead go for a short post.

Pillar posts are are the corner stone of many blogs and are certainly something you should consider writing early in your blogs life and then continue add more if possible.